Tiger Woods, the sport celebrity billionaire in the world has now been the butt of jokes in talk shows, Medias and magazines since his sex romps and revelations with so many women are unceremoniously exposed. The news have been gripping around the world over the last 2 weeks. The tiger has certainly gone hiding in the woods to escape the dragnet of paparazzis and tabloid reporters. But as the skeletons started falling out of the closet, nobody will doubt that his silence will be short-lived. First it was 3 lovers, and then it grew to 10 and more. One can also speculate the horde of married women involved won’t dare come out in the open to expose their exploits. Should the public be surprise? It must be naive to be so.
When one looks at this “Gillette” man, cleaned shaven and convincingly cut a gentlemanly figure, he must have completely hoodwinked the trusting public. After all, married to an ex-model that bore him 2 children, how did he end up with this sex scandal? Well the old adage of “don’t judge the book by its cover” certainly rings true.
And the Nike man surely takes the Nike message to heart. “Just do it”. So he doubles bogie, triple bogie and then multiple bogies till he lost count. I guess he cannot remember the scores for the women he slept with. Not also to forget the many fluke ‘hole-in-one’ that laid along his way.
Many will justify that it is the perils of success, or the fame or wealth. Tiger Wood is a billionaire, young at 33 with full of energy. Fame and wealth attracts women and sex. If Tiger is just a caddie, how many women will drop their skirts for him? It is also not surprising that most of the very famous sport personalities cannot escape the same temptations and indulgences. You can ignore, hold back temptation once, twice, a few times, but surely not forever unless these men wear male chastity belts and their wives keep the keys. More so in golf, opportunities are abundant as golf players are normally out of sight for hours during practices and can be away from home for weeks on competition. This provides perfect cover and alibi for any illicit encounters.
Tiger has made a public apology for his ‘infidelity’ and announced he is indefinitely stopping playing golf. Well he has a lot to do, fix the broken hearts, the broken marriage, his broken image and prepare for more lurid tales and rumours to surface. For someone who has dominated the sport for so long in the sport world, the fall from grace must be excruciatingly humiliating. A period of self reflection and time to strategise his comeback to the sports will be good for Tiger.
Tiger’s sponsors have initiate dissociation from him by withdrawing his advertisement to stay on the moral high ground. In the short terms, this could cost Tiger hundreds of millions. But in my opinions, in the long term, if he plays well, he will find many other sponsors especially those that appeal to male machos. After all, today sport world is driven by profit and sport personalities are the engines to corporate success.
What Michael Jordan is to basketball, Federer is to Tennis and Mohd Ali is to boxing, Tiger Woods is to golf. He has raised the profile of golf, bringing in big money to television and thing associated with not only golf but a wide range of consumer products. In another word, the sport and corporate world needed him and he will be rehabilitated in quick time. If he continues to play well, the fans will forget his scandal too. He is rich enough and he is not hard up of endorsement. He may lose his family, but there will be plenty of women in the queue. Why should his personal life be any different from other celebrities? They all have multiple marriages and families!
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